Tonight’s post is brought to you by the letter G. Why G? Because the things currently occupying our mind are all ‘G’ related. As you may know, Daniel works for a company called G Adventures (formerly Gap Adventures). If you’re interested about how he came to work there, check out this post. For the past few months, he’s been working hard on a number of cool initiatives — including an event called The Future of Tourism and a rebrand of the company.
As you may have heard, the US District Court ruled in favour of apparel retailer ‘The Gap’ in regards to ‘confusion’ over the use of the name Gap Adventures in the US. In truth, all of us we’re actually pretty excited by the opportunity to re-imagine the company—and the decision was made to extend the name change globally.
Everybody that works for the ‘G’ believes that a brand is defined by its culture—not by a corporate name or a logo. That’s why one of the company’s fundamental principles is to change the lives of anyone who comes into contact with it. Our business model isn’t about bottom-lines and turnover. It’s about happiness, freedom and independence.
Which brings us to the video! In celebration of the name change—and the new freedom from legal naming hassles, G Adventures has posted a lip dub video to George Michael’s Freedom and a contest to match.
For the hardcore travellers out there—you may notice that select shots in the video are numbered. There’s 18 of them and we want to know the famous site featured and the country where it can be found. Plus, our founder, Bruce Poon Tip appears 3three times in the video—each time in a different location. The first person to correctly name all 18 sites and countries along with the three countries where Bruce Poon Tip appears will win a G Adventures trip anywhere in the world. Just email all your answers to firstname.lastname@example.org. Check out G Adventures on Facebook to enter the draw here!
We gave away our first two trips last week when we hit the 1000- and 5000-views mark. Don’t miss your chance to win an adventure when we hit the 10000-view milestone over the next day or two! Be the first to send in all 21 correct answers and you can win the trip of your choice (and yes that does include Antarctica)!
Disclosure: At Two Go Round-The-World, we value the conversation that exists between us and our readers—and the trust on which that relationship is based. Here we’re committed to creating an environment informed by that trust. In the interests of full disclosure, Daniel works with G Adventures. For more information on disclosures and relationships, please check our ‘About Us‘ page.
Category: Dan's Blog