Comments on: Gap Adventures Seeks Coolest Intern

By: KiteZA

KiteZA — Wed, 25 Aug 2010 00:56:23 +0000

Sadly, I’m a year late for this… I would’ve loved to take part in this kind of campaign.

Such good advertising that here I am, a year after the promotion’s ended, hoping that I can get involved somehow.

Oh well, plenty of opportunities out there.

By: Peter

Peter — Wed, 14 Apr 2010 18:42:58 +0000

Honestly, I’m not a fan of this kind of campaign stunt – it’s simply a call for publicity on the part of the companies. You really have to question the integrity of the intentions behind this kind of ridiculous project.

My prediction? It’s not going to amount to anything.

By: Daniel

Daniel — Wed, 04 Nov 2009 20:24:11 +0000

From the reading that I’ve done, this job is less a marketing campaign and more a placement which offers one the opportunity to live and work in Toronto and provides its winner with some real-world employment skills. Really, it provides a glimpse into a really unique corporate culture — one that it’s employees are big proponents of.

By: Emily

Emily — Wed, 04 Nov 2009 15:58:06 +0000

I just took a look at the job description and it actually is a little disappointing. When I first heard about it, I thought it would be something like the STA world traveler intern, where they actually send you around the world to travel and document it. The job description for this is misleading — it is called a “travel intern” but it makes it sound like you just write and make copies — you don’t actually get to travel at all. Kind of a bummer, though I’m sure it would be a cool experience for someone still in school.

By: Gourmantic

Gourmantic — Mon, 28 Sep 2009 04:06:20 +0000

Soon, all jobs will be advertised virally. Sounds like a good company to work for.

By: Jen Laceda

Jen Laceda — Sat, 26 Sep 2009 13:55:17 +0000

Just like the Queensland Toursim Promo, the media exposure GAP will have would have achieved half the task they’ve set out to do. It’s like hitting 2 birds with one stone

By: Daniel

Daniel — Fri, 25 Sep 2009 18:24:35 +0000

When you take a look at the most enduring or effective promotions, they have one other thing in common and that is that each of them reinforce the ethos of the company. To create a campaign like this you have to take a long range look at how you are going to present your company as an extension of the personality and vision of your employee base. These kinds of promotions aren’t for all companies; but when they work, they work well.

By: Steven Norwich

Steven Norwich — Fri, 25 Sep 2009 18:18:02 +0000

I just love this kind of marketing. This is not a typical sales-oriented message. Nobody at Gap is shouting “BUY MY PRODUCT.” Instead the job search is something that people share; it unites people in a common pursuit.